Designing 15 West’s brand identity for Loudoun County with clarity, trust, and local character. Refined modern typefaces pair with a light blue, burnt orange, light grey and spring green to convey life, personality and professionalism. A simple geometric mark references the number 15 and a house for brand identity and centering around the homeowners community. westward motif for momentum and location. Result: a cohesive identity positioning 15 West as a trusted, locally rooted partner.

Inspiration Board